摘要
随着市场经济的深入发展,广告经营日益受到科技期刊界的重视,越来越多的科技期刊开展了广告经营。本文结合《临床外科杂志》广告经营工作的实践,提出提高期刊质量,扩大发行量,树立正确的广告经营理念,采取灵活的广告经营决策,是科技期刊广告经营的基本策略。
With the development of market economy, advertising operation is drawing growing attention of scitech journals, many of which have started advertising operation. This paper, in light of advertising practice in the Journal of Clinical Surgery, puts forward strategies for advertising operation of sci-tech journals, which include promoting the journal quality, increasing the journal circulation, embracing correct advertising philosophy, and making flexible decision in advertising .
出处
《武汉科技大学学报（社会科学版）》
2006年第5期171-173,共3页
Journal of Wuhan University of Science and Technology:Social Science Edition
关键词
科技期刊
广告
经营策略
sci-tech journal
advertising
operational strategies
