摘要
节庆旅游在促进城市旅游发展、提升城市形象和知名度方面具有积极的推动作用,是促进地区经济发展的助推器。以南宁为例,通过SWOT方法对节庆旅游进行分析,提出了南宁节庆旅游要在品牌建设、市场运作、宣传营销、人才培养等方面采取措施以求新发展的策略.
Seen as a booster for promoting regional economic development,festival tourism could promote urban tourism development,upgrade the city image and increase the city reputation.The paper analyzes the festival tourism based on SWOT,taking Nanning as an example,it advises that we should take effective strategies and measures,such as brand building,marketing,publicity promotion,personnel training,to seek the future development of Nanning festival tourism.
出处
《襄樊学院学报》
2010年第8期63-67,共5页
Journal of Xiangfan University
