摘要
旅游节庆活动被看作是"开放经济"的一张亮丽名片,对丰富旅游产品、提升城市整体形象、促进经济和社会事业发展具有积极的推动作用,因此日益受到城市管理者和学术界的关注。苏州国际旅游节作为苏州城市旅游产品的重要组成部分,是近年来苏州旅游产品结构调整的关键环节。运用SWOT对其进行了分析,探讨了今后的发展对策。
Seen as a bright business card for open economy, tourism festivals could multiply tourism products, upgrade the city image, and accelerate economic and social development in the city, so more and more governors and scholars turned their attention to the festivals. Suzhou international Tourism Festival was an important part of Suzhou urban tourism products, and was a key process in the adjustment of Suzhou tourism product structure these years. This paper eommited a SWOT analysis of this festival, and posed some countermeasures for its further development.
出处
《资源开发与市场》
CAS
2007年第8期766-768,共3页
Resource Development & Market
基金
江苏省教育厅社会科学基金项目(编号:05SJB630013)
关键词
国际旅游节
SWOT分析
对策
苏州
international tourism festival
SWOT analysis
countermeasure
Suzhou
