摘要
广西桂林"印象.刘三姐"独具匠心地将实景演艺与传统旅游进行了完美的融合,不仅取得了巨大的经济和社会效益,还引发了一股旅游产业融合的商业热潮;文章从文化及艺术审美、资源开发、运作模式及资本融合、市场营销及旅游综合效益五个方面进行归纳,从实景演艺与传统旅游融合及其商业模式的角度,指出"印象.刘三姐"研究的不足及今后有待研究的课题。
The＂Impression.Liu San Jie＂in Guangxi Guilin ingeniously combines the real-scene performing arts with the tradi-tional tourism.It not only has made tremendous economic and social benefits,but also bronght a business boom integrating with the tourism industry.This article summarized the five aspects of research： the cultural and artistic aesthetic,resource exploitation,mode of operation and capital integration,marketing,and tourism benefit;then from the perspective of integra-tion of performing arts and traditional tourism and its business mode,pointed out the deficiency of the research for＂Impres-sion.Liu San Jie＂and the research subject in the future.
出处
《广西财经学院学报》
2010年第5期127-130,共4页
Journal of Guangxi University of Finance and Economics
关键词
桂林“
印象.刘三姐”
实景演艺
传统旅游
产业融合
商业模式
Guilin
＂Impression.Liu San Jie＂
real-scene performing arts
traditional tourism
industry convergence
business mode
