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实景主题:民族文化旅游开发的创新模式——以桂林阳朔“锦绣漓江·刘三姐歌圩”为例 被引量:77

Real-Life Scenery Theme: An Innovation Pattern of the Development of Ethnic Cultural Tourism ——A Case Study of "The Folk Song Festival of Liu Sanjie and Beautiful Lijiang River" in Yangshuo,Guilin
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摘要 “印象.刘三姐”是世界上最大的山水实景剧场,山水实景、经典文化与高科技实现了完美的结合,堪称世界级的文化旅游项目,它集漓江山水风情、广西少数民族文化及中国精英艺术家创作之大成,是全世界第一部全新概念的“山水实景主题”民族文化旅游景区,它的开发符合民族文化旅游主题开发的RMTP理论。文章梳理“印象.刘三姐”的文脉(R),并对它的市场(M)、主题(T)的选择以及旅游产品(P)之间的关系进行诠释,最后总结了“印象.刘三姐”实景主题开发的借鉴意义和对我国民族文化旅游开发的启示。 "Impression-Liu Sanjie" is the world's largest theatre offering real-life mountain and water scenery. It is a peffact combination of real-fife scenery, classical culture and high-tech. It may be called a world-class cuhural tourist item. It is a collection of Lijiang scenery, Guangxi ethnic culture and the creation of Chinese outstanding artists. It is the world ' s first brand-new concept of "reallife scenery theme". Its development conforms to the RMTP theory concerning the thematic development for ethnic cultural tourism. This paper elaborates the cultural resource of "Impression Liu Sanjie" and explains the relationship between its market, the selection of theme and tourist products. Finally the author summarizes the referential significance of real-life scenery theme and its enlightenment to the development of China' s ethnic cultural tourism.
作者 陆军
出处 《旅游学刊》 CSSCI 北大核心 2006年第3期37-43,共7页 Tourism Tribune
关键词 锦绣漓江·刘三姐歌圩 印象·刘三姐 实景主题 旅游开发 The Folk Song Festival of Liu Sanjie and Beautiful Lijiang River Impression" Liu Sanjie real-life scenery theme tourist development
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