摘要
竞争情报对供应链企业具有产品警示作用、环境监视作用、咨询决策作用、技术跟踪作用和学习作用,以竞争情报提升供应链竞争力的应对策略为:以竞争情报提升供应链中核心企业竞争力,协调管理核心企业与供应商、分销商的关系,提升供应链类型和产品类型的匹配度,有效评价供应链的整体绩效。
Competitive intelligence has an impact on supply-chain enterprises in the areas of product selection, competition environment monitoring, consulting and decision-making, and technology following and learning. The strategies of advancing the competitiveness of the supply chain through competitive intelligence include upgrading the competitive positions of core enterprises in supply chain by competitive intelligence ; coordinating and managing the relationship between core enterprises, suppliers and distributers; advancing the matching between supply chain types and product types; and effectively evaluating the performance of entire supply chain.
出处
《企业活力》
2010年第8期32-35,共4页
Enterprise Vitality
关键词
竞争情报
供应链管理
供应链竞争力
competitive intelligence
supply chain management
competitiveness of supply chain
