摘要
以文学语言中修辞能使意义更加生动形象的表达方法为启示,以提高视觉信息的传达效果为目的,论述了图形在信息传达中的作用,同时分析了文学修辞的表现形式,进而通过实例探讨了图形设计中借用文学修辞形式为表达依据和手段的可行性和作用效果。在此基础上,提出合理运用和借鉴文学修辞形式,是现代图形设计丰富创意思路和开拓表现方法的重要途径。
Aiming to improve the convey effects of visual information,discussed the effects of graphic in the information convey,analyzed the expression form of literature rhetoric,and proved the graphic design based on the forms of literature rhetoric could convey information in fruitful through examples.Emphasizing the reasonable use of graphic design and drawing on the literature rhetoric are an important way to rich and open up graphic design ideas and creative development for further discussion of enriching the framework of theoretical research in graphic design.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第12期101-104,共4页
Packaging Engineering
关键词
图形设计
文学修辞
借鉴表现
graphic design
literature rhetoric
reference expression
