摘要
现代社会中的人们不仅需要得到产品使用功能方面的满足,更需要在产品意象方面得到精神和心理上的满足,民族图形符号是图形符号中最具传统文化概念和性质的表现形式,透过文学修辞的概念衍生寻找与产品造型创意的互通性,整合了民族传统的文化与现代图形的构成,带有民族象征意义。
In modern societies, people need the satisfaction not only from the function of the product but also the spiritual or psychological satisfaction from its image. The traditional picture ＂ shape＂ is the richest representation of the traditional cultural concepts and characteristics. Through the literature rhetoric, it is connected with the ＂Type＂ of the product. It is a unification of the traditional culture and the modern design with traditional symbol.
出处
《江南大学学报（人文社会科学版）》
2008年第1期103-105,共3页
Journal of Jiangnan University：Humanities & Social Sciences Edition
关键词
民族
图形
修辞
衍生
Tradition
Graphics
Rhetoric
Derivation
