摘要
包装图形的语境表现是迅速传递商品内容信息一个极其重要的表现手段,是唤起消费者注意与兴趣的关键,它不仅能起到刺激消费的作用,同时也使人们获得艺术美的享受。主要从表现包装主题内容图形的形式结构来探寻其形态语言和表现手法,使图形传达的信息能赢得消费者的青睐与关注,赢得市场而获得良好的效益与发展。
The packaging graphic context is an extremely important method for rapid transmission of commodity information, is the key to arouse the consumer attention and interests. It not only can play the role to stimulate the consuming, but also can let people to enjoy artistic beauty. This article explored its shape language and the expression means mainly from the performance packaging subject contenting graph form structure, hence enabling the information to win consumerg favor and the attention, also win the market, and obtain good benefit and the development.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第2期254-255,共2页
Packaging Engineering
关键词
包装设计
图形
语境
消费者
packaging design
graph
context
consumer
