摘要
近年国内学界从多个视角对农产品渠道交易关系、成本与效率等问题进行了广泛研究,但对现实中普遍存在并导致农产品流通绩效低下的渠道冲突问题却鲜有关注。鸡蛋的流通环节多且效率低,渠道关系不稳定,因而对其流通渠道冲突的分析能较好地反映农产品流通中普遍存在的渠道冲突问题。对河南省焦作市红壳鸡蛋流通渠道冲突路径的深入研究表明:渠道冲突已严重影响了养殖户收入的增长,而信息不对称和农产品流通渠道权力的严重失衡是导致这一现象的关键原因。为此,需要对渠道冲突问题进行综合治理。
In recent years,domestic scholars have carried out extensive research from multiple perspectives into such issues as the relationship of agricultural products circulation channel,cost and efficiency,etc.But the channel conflict,the widespread and important cause that leads to poor performance for the circulation of agricultural products,has been rarely touched.The circulation of eggs has too many channels but with low efficiency and unstable channel relationship,therefore the analysis of its circulation channel conflict can better reflect the widespread channel conflict of agricultural products circulation.The in-depth study of the path of channel conflict of Jiaozuo red-shell eggs has shown that conflict has seriously affected the farmers＇ income growth;information asymmetry and serious imbalance of the channel power in agricultural product circulation are the main causes for this phenomenon.So comprehensive efforts should be made to solve the channel conflict of agricultural products circulation.
出处
《广东商学院学报》
北大核心
2010年第2期17-23,共7页
Journal of Guangdong University of Business Studies
关键词
农产品
流通渠道
渠道冲突
农户收入
agricultural products
circulation channel
channel conflict
farmers＇ income
