摘要
本文提出了我国农产品流通渠道研究的政治经济分析框架,展示了该框架对于农产品流通问题分析的独特视角。根据政治经济分析框架,农产品流通渠道可以分为经济与行为两个维度,而现有的研究则主要集中在经济维度上,这突显出加强对行为维度研究的必要性与紧迫性。本文对农产品流通渠道行为维度进行了理论上的界定与探讨,同时提出,需要引入营销渠道行为理论和关系营销理论作为主要理论工具对农产品流通渠道展开研究。
This paper proposes a political economy analysis framework of Chinese agricultural product distribution channel and shows the specific perspective of the framework for the agricultural product distribution research. According to this framework, the agricultural product distribution channel consists of economic and behavioral dimensions. While the present studies on the agricultural product distribution focus on the economic dimension, it is necessary and emergent to focus studies on the behavioral dimension. The paper discusses the behavioral dimension of the agricultural product distribution channel theoretically, and argues that marketing channel behavior theory and relationship marketing theory can be the theory foundation to research the issues of behavioral dimension of agricul- tural product distribution channel.
出处
《经济管理》
CSSCI
北大核心
2010年第10期96-105,共10页
Business and Management Journal ( BMJ )
基金
教育部人文社科重点研究基地重大项目"中国农产品流通市场体系构建与政府职能研究"(06JJD630003)
中国博士后科学基金面上项目"营销渠道网络结构对营销渠道行为的影响研究"(200904501257)
辽宁省教育厅高等学校优秀人才支持计划项目"营销渠道网络结构对渠道行为的影响"(2009R19)
关键词
农产品流通
政治经济分析框架
渠道行为
agricultural product distribution i political economy framework
channel behavior
