摘要
文章对湖南移动通信农村市场的宏观环境和微观环境进行了深入分析,为农村市场营销策略制定提供了基础条件。农村居民收入明显提高,而且逐步发展成通信消费的主力军。国家无论是政策上还是经济上都在鼓励和促进通信事业发展。通信技术不断革新,不断完善智能通信终端的涌现,3G开始走进社会的寻常人家。农村消费者观念逐渐由物质型转为享受型消费,企业内部环境、竞争者、公众等微观环境因素也在朝着有利移动通信的方向发展。
This article expounds the intensive analysis of macro- and mi nt of mobile communication rural market in Hunan. It provides a foundation for marketing strategies in the rural market. The countrymen has become the major force in consumer group for the improving incomes. Government is encouraging and promoting it whether the policy or the economy. Communication technology innovates and it constantly improves the emergence of intelligent communication terminals. Ordinary people begin to use the 3G telephone. The concept of consumers is gradually shifting from the type of material-based to the type of enjoying. The success of the enterprise environment, competitors, the public micro-environmental factors, and so on across the world is a sign that communication is moving towards an advantaged way.
出处
《长沙通信职业技术学院学报》
2010年第1期19-22,共4页
Journal of Changsha Telecommunications and Technology Vocational College
关键词
湖南
移动通信
农村市场
营销环境
Hunan
mobile communication
rural market
marketing environment
