摘要
海外电信运营商逐渐认识到,电信企业的竞争优势体现在能够向用户提供满足整体通信需求的产品和服务组合,为用户提供个性化业务解决方案。因此,海外运营商在设计业务项目时,采取不同的用户群细分方法对用户进行细分,对不同用户采取不同的服务策略。其中基于用户组织特点、用户价值、用户人口变量等用户群细分方法成为英国电信公司、日本NTTDoCoMo和韩国SKT公司进行用户群细分的主要依据。
Overseas Telecom Carriers gradually realize that competition superiority means to provide combined products and services for user's integrated telecom needs and to offer individual service solutions. When designing service items, overseas carriers take different measures to subdivide users into many groups and select different service maneuvers for them. BT, NTT DoCoMo and SKT mainly adopt subdivision measures based on users' organizing traits, users' value and users' population variable.
出处
《世界电信》
2005年第2期22-24,共3页
World Telecommunications
