摘要
阐释奢侈品感知价值理论的发展脉络:从社会导向价值、个人导向价值,到社会-个人导向价值相结合的研究模型;并基于对上述理论的比较研究,结合中国消费者文化背景特征,指出未来奢侈品感知价值理论研究发展的三个新方向。
In this paper, we introduce three conceptual models： the social orientation perceived value model, the personal orientation perceived value model, and the social and personal orientation perceived value model. Based on the comparison of the three models, Combining the features of Chinese consumers＇ culture we propose that there are three new directions for future research.
出处
《四川大学学报（哲学社会科学版）》
CSSCI
北大核心
2009年第2期89-93,共5页
Journal of Sichuan University：Philosophy and Social Science Edition
基金
国家自然科学基金资助项目(70672022)
关键词
奢侈品
奢侈品感知价值理论
社会导向感知价值
个人导向感知价值
Luxuries
Luxuries-Perceived Value Theory
Social Orientation Perceived Value
Personal Orientation Perceived Value
