摘要
顾客价值创新是近年来顾客价值研究的热点之一。从顾客价值及顾客价值创新的概念入手,分析了顾客价值创新的原理,提出了进行顾客价值创新的战略途径,并指出顾客价值创新是一个动态过程,企业需要动态管理。
Customer value innovation is a hot topic in the discussion of customer value recently. The article first introduces the concept of customer value and customer value innovation, then analyses the principle of customer value innovation, puts forward the ways of practice the strategy of customer value innovation. At last, the writer poses that customer value innovation is a dynamic process and the enterprises need to dynamic management.
出处
《价值工程》
2009年第1期3-5,共3页
Value Engineering
基金
国家自然科学基金资助项目(70671062)
关键词
顾客价值
顾客价值创新
动态管理
customer value
customer value innovating
dynamic manageing
