摘要
汽车内饰纺织品是美学艺术和纺织技术有机相结合的产物。汽车内饰纺织品的色彩、图案和织物结构等方面的创新已经成为汽车企业创造有特色产品的重要途径之一,其材料选用和装饰设计紧密地与汽车工业的发展,尤其是车型、性能、内饰风格等因素联系在一起,成为吸引消费者的重要因素。文中基于顾客价值的基本思想对汽车内饰纺织品创新进行了探索。
Auto interior textile decoration is a desirable combination of aesthetic art and textile technology, which becomes one of the most important aspects of auto manufacturers＇ creation of products with special characteristics through the innovation of textiles＇ color, pattern and construction, etc. The choice of materials and its decoration design closely follows the development of automobile industry, especially in the aspects of complete set model, auto performance and the internal foil, and it becomes one of the most attractive aspects to gain more buyers. Based on the auto buyers ＇ values on automobiles, this paper conducts an exploration on the innovation of auto interior textile decoration.
出处
《物流工程与管理》
2010年第12期131-132,共2页
Logistics Engineering and Management
关键词
顾客价值
汽车内饰纺织品
创新
customer values
auto interior textile decoration
innovation
