摘要
本文通过对缙云山旅游商品的开发现状和游客旅游购物行为的分析,发现存在品种单一、缺乏特色、实用性不强、市场管理混乱等问题,并从开发特色旅游商品、市场营销和市场管理等方面提出缙云山旅游商品开发与营销的对策。
This paper analyzed the situation of touri sm commodities exploitation in Mount Jin Yun and disclosed the existing problems such as the comparatively and featureless monotonous, the rough packaging and the confuse management through field survey .At last suggestions were put forward for the exploitation of tourism commodities in Mount Jin Yun such as developing characteristic commodities, making clear the government＇s function, employing effective marketing skills and improving management, etc.
出处
《特区经济》
北大核心
2008年第11期165-166,共2页
Special Zone Economy
关键词
旅游商品
开发
营销
缙云山
重庆
tourism commodities
exploitation
marketing
Mount Jin Yun
Chongqing
