摘要
旅游购物对一国旅游收入的增长具有重要的贡献,也是发展潜力最大的领域之一。本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点,最后分析了旅游购物新的发展趋势。
Tourist shopping makes great contributions to the tourist revenue of any country, and it is also one of areas that owes great potential for development. This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics. Some future trends of tourist shopping are also analyzed in final chapters of this paper.
出处
《旅游学刊》
CSSCI
北大核心
2005年第5期70-75,共6页
Tourism Tribune
关键词
旅游购物
消费者行为
模式
tourist shopping
consumer behaviors
model
