摘要
1979年Kahneman和Tversky在前景理论中指出了问题的"框架"会影响决策者的风险偏好。在随后的三十多年中,国内外关于框架效应的研究层出不穷,分别在框架效应的种类、理论、与框架效应相关的个体和社会因素,以及框架效应的应用领域等各方面取得了丰硕的成果。
In 1979, Kahneman and Tversky pointed out that the frame of the question would influence people＇s risky partiality in their prospect theory. And in the following more than 30 years, there＇re a great deal of studies about the framing effect, which have made great success in the sorts, theories and the individual and the social factors, as well as in the applying area.
关键词
框架效应
决策
风险偏好
framing effect
decision making
risky partiality
