基于顾客价值构成维度的顾客价值链的构建被引量：13

Construction of Customer Value Chain Based on Customer Value Dimension

下载PDF

导出

摘要顾客价值链是顾客通过购买使用产品获得感知价值的过程。文中应用顾客价值构成维度,构建了顾客价值链。该顾客价值链在产品服务质量、价格的因素的基础上,对顾客的情感价值、社会价值也加以考虑,从而能更有效地分析顾客对价值的感知。 Customer value chain is the process that customer obtains the customer perceived value. In this article, a customer value chain is constructed based on 3 customer value dimensions. In this customer value chain, not only service quality and price of product are considered, but also the emotion value and social value of the customer, which makes the customer value chain more effective in anglicizing the customer value perception.

作者闵梅梅罗新星

机构地区中南大学商学院

出处《价值工程》 2007年第5期60-62,共3页 Value Engineering

关键词顾客价值顾客价值链顾客价值维度 customer value customer value chain customer value dimension

分类号 F062.4 [经济管理—政治经济学] F270.7 [经济管理—企业管理]

引文网络
相关文献

参考文献7

1王永贵.《顾客价值与客户关系管理理论框架与实证分析》[C].《第7届全国青年管理科学与系统科学学术会议论文集》,2003.
2游明忠.顾客的价值活动识别与顾客价值链构建[J].商场现代化,2005(12):74-75. 被引量：4
3王乃静,杜涛.顾客价值及顾客价值链的构建[J].价值工程,2004,23(4):28-31. 被引量：21
4Poter,M E 著,陈小悦译.《竞争优势》[M].华夏出版社,1997.
5Robert B.Woodruff and Sarah Fisher Gardial.《洞察你的顾客》[M].机械工业出版社,2004.
6Sweeney J C.and Soutar G N (2001).“Consumer-perceived value.the development of a multiple-item scale”[J],Journal of Retailing,Vol.77 No.2,203-220.
7Yonggui Wang,Hing Po Lo,Renyong Chi,Yongheng Yang.An integrated framework for customer value and customer-relationshipmanagement performance.a customer-based perspective from china[J],Managing Service Quality. 2004.Vol14.Number 2/3,169-182.

二级参考文献14

1王乃静,杜涛.顾客价值及顾客价值链的构建[J].价值工程,2004,23(4):28-31. 被引量：21
2Parasuraman. Reflections on gaining competitive advantage through customer value [J].Journal of the Academy of Marketing Science, 1997,25(2).
3Flint,Woodruff and Gardial.Customer value change in industrial marketing relationships: a call for new strategies and research[J].Industtial Marketing Management, 1997, March.
4Woodruff. Customer value: the next source for competitive advantage[J].Journal of the Academy of Marketing Science, 1997,25(2).
5Ravald and Gronroos.The value concept and relationship marketing[J].European Journal of Marketing, 1996,30(2).
6Gronroos. Value-driven relation marketing: from products to resources and competence [J ].Journal of Marketing Management, 1997,13.
7Valarie·A .Zeithaml. Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence [J].Journal of Marketing, 1988 ,Vol.52.
8[美]菲利普·科特勒著梅洳和译.《营销管理》[M].中国人民大学出版社,2001..
9[美]迈克尔·波特著陈小悦译.《竞争优势》[M].华夏出版社,1997年版..
10[美]迈克尔·波特著陈小悦译.竞争优势[M].北京：华夏出版社,1997..