5Snydor C M, Fiske S T. Affect and Cognition [ C ]//Fiske S T. Schema-triggered Affect : Applications to Social Perception. Hillsdale: Lawrene Eribaum Association, 1982 : 55 - 78.
6Forrester Research Inc. The State of Retailing Online 6.0 [ R ] . Cambridge Mass : Forrester Research Inc,2003.
7Modahl M. Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers [ M ] . New York : HarperCollins Publishers, 2000.
8Erdem O, Oumlil A B, Tuncalp S. Consumer Values and the Importance of Store Attributes [ J ]. International Journal of Retail and Distribution Management,1999,27(4) :137 - 144.
9Martineau P. The Personality of the Retail Store [ J ] .Harvard Business Review, 1958,36 ( January-February) :47 -56.
10Robertson T S, Kassarjian H H. Handbook of Consumer Behavior [ M ]. Englewood Cliffs: Prentice-Hall, 1991.