摘要
网上购物的出现对传统购物产生了各种各样的影响,本文通过对大学生网上购物行为的问卷调查,采用统计分析的方法,研究了电子商业条件下网上购物对传统购物的影响因素。研究发现网上购物的时间效率、商品信息与商品价格、商品种类、物流配送和支付情况,对消费者购物行为产生了较大影响。
The appearance of online shopping generates various impacts on traditional shopping.Through the questionnaire of shopping behaviors of college students,this paper analyzes the influencing factors of online shopping on consumers′ traditional shopping behaviors in a situation of E-commerce based on the methods of statistical analysis.It concludes that under the condition of E-commerce,time efficiency,information and prices of the merchandize,types of the merchandize,logistics and payments will make great influence on consumers′ shopping behaviors.
出处
《商业研究》
CSSCI
北大核心
2011年第2期211-216,共6页
Commercial Research
基金
国家自然科学基金
项目编号:40601028
关键词
电子商业
消费者
传统购物行为
影响因素
E-commerce
consumer
traditional shopping behavior
influencing factors
