摘要
随着服务业的迅猛发展,服务企业间的竞争日趋激烈,提供优质服务已成为企业管理者越来越重视的问题。通过从服务特点中的不可分离性入手,确立了“真实瞬间”的概念,并由此提出了服务性企业提高服务质量的对策。
With rapid development of service industry and increasingly intense competition between service enterprises , superior service provision has become a priority that has been given increasingly. The essay confirmed notion of ＇Genuine Instant＇ via indivisibility and promoted service- oriented enterprises＇ countermeasures to promote quality.
关键词
真实瞬间
营销服务
质量控制
Genuine Instant
Marketing Service
Quality Controlling
