摘要
消费体验已成为消费行为学研究的前沿问题,消费体验研究集中于六大主题:体验型消费与功能型消费的区分、消费体验的维度构成、消费体验的管理理论、消费体验的管理执行工具、消费体验整合理论、消费体验实证。文章对消费体验进行总结与评述,指出消费体验研究未来的发展方向。
Consumption experience has become a frontier question in the consumer behavior research. It concentrates on six topics as follows： experiential consumption and functional consumption discrimination, consumption experience dimension constitution, consumption experience management model, consumption expense experience management execution tool, consumption experience conformity theory, and consumption experience empirical studies. At the end of the paper, the author summarizes and comments on the consumption experience and points out the future development.
出处
《财贸研究》
北大核心
2006年第6期101-109,共9页
Finance and Trade Research
基金
湖南省教育厅2006年度优秀青年基金项目<中国人炫耀性消费行为模型与实证研究>(项目编号:06B051)资助
湖南省哲学社会科学成果评审委员会<体验型消费中的顾客价值理论研究>(项目编号:0608040C)资助
关键词
消费体验
体验型消费
消费情感
consumption experience
experiential consumption
consumption mood
