摘要
本文在全面分析顾客体验本质内涵的基础上,通过构建顾客体验的形成机理模型,深入考察了顾客体验的形成机理,并据此进一步提出了体验营销的实施策略,以更好地指导企业的经营实践。
The paper studies systemically the formation of experiential marketing depending on constructing the formative model of experiential marketing and analyzes the connotation of it and then puts forward some strategies of management to direct enterprises.
基金
国家自然科学基金资助项目(70172039)
