摘要
由于城市竞争、经济转型、技术变化和政府权利转移等因素的影响，许多城市陷入各种发展困境，城市营销为解决城市面临的问题以及应对城市竞争提供了一种有效的途径。策略性城市营销需要在地方经济、社会和文化的大背景下加以考虑，需要和公共政策的制定结合起来，并从公众利盖和公私平衡的角度力。以评估。
Owing to competition among cities, transition of their industrial structures, ever renovation of technologies and changes in government function, most cities are often in difficult situation. City marketing provides a good vehicle for cities to deal with such probiems and to strengthen them in competition, The paper claims that strategic city marketing be considered within local economic, social and cultural context and integrated into policy making and evaluated in terms of public benefit and the balance between public and private sector.
出处
《规划师》
2001年第5期5-8,共4页
Planners
关键词
城市营销
场所营销
城市形象
城市竞争
City marketing
Place marketing
City image
Competition in cities
