摘要
电视广告除了向幼儿播放精制的有限的信息外,无论幼儿是否需要,始终把内容强加给幼儿的视觉、听觉。它们从一开始就带有强权性质,把“你就应该如此”的理念灌输给幼儿,逐步成为一种霸权“,操纵”和“控制”幼儿;它们不但行使着其指导幼儿观念的权力,而且对幼儿个性文化进行着扼杀,可是我们大部分成人对此却无可奈何,任由电视广告横行霸道。对此,我们应予以重视。
TV ads broadcast limited excellent information, but they always force infants to watch and listen to some contents. From the very beginning they input infants the idea of ＂You should be so＂, which gradually becomes hegemony and controls the infants. TV ads not only instruct infants＇ideas, but also kill infants＇individual characters. But most of adults are powerless. So people should pay great attention to this.
出处
《学前教育研究》
北大核心
2006年第10期14-16,共3页
Studies in Early Childhood Education
