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快速消费品成熟期的渠道管理研究 被引量:1

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摘要 快速消费品的生命周期相对较短,企业在产品成熟期要进行渠道延伸、功能分类、战略联盟,还要科学进行渠道收缩,以便延缓产品从成熟期向衰退期的滑落,增加企业收益。
出处 《商场现代化》 北大核心 2006年第06S期72-73,共2页
基金 国家自然科学基金项目(项目编号:70371056)资助
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