摘要
认识渠道成员绩效评估的重要性,来熟悉限制评估范围和次数的各种因素,同时理解绩效评估和每日监控的差异,了解渠道成员绩效审计的基本模式、渠道成员绩效评估所使用的关键标准;掌握应用绩效标准的三个基本方法。最后必须认识到改进渠道成员绩效纠正行为有时是必须的,它们更偏向终端的渠道成员。
Recognize the importance of evaluating channel member performance, be familiar with the factors that limit the scope and frequency of evaluations, understanding the difference between performance evaluation and day- to- day monitoring, know the basic format for a channel member performance criteria, finally, realize that corrective actions are that they are preferable to termination of channel members.
出处
《上海管理科学》
2002年第6期25-28,共4页
Shanghai Management Science
