摘要
本文从我国城市商圈内存在的零售业态趋同现象入手,运用真空地带理论、生命周期理论等多个理论对城市商圈内存在的业态趋同现象进行了分析,并提出了在业态趋同环境下,商圈内的零售业态经营者应采取的相关对策。
This article first analyzes the phenomenon of retail business modes＇ convergence in city commercial circle, applies the vacuum place theory, life - cycle theory and so on to analyze the phenomenon of retail business modes convergence in city commercial circle, and then it puts forward some countermeasures for the managers of retail business modes＇ convergence in commercial circle under the circumstance of business modes＇ convergence.
出处
《商业经济与管理》
CSSCI
北大核心
2006年第3期11-15,共5页
Journal of Business Economics
关键词
商圈
零售业态
业态趋同
业态创新
commercial circle
retail business modes
business modes＇ convergence
business modes＇ innovation
