摘要
为探明名优茶的经济效应机理,促进福建茶业高效发展,本文在介绍福建名优茶产销情况基础上,应用理论分析和实证研究的方法分析了名优茶是福建茶叶经济的亮点、茶叶品牌建设的关键点、茶业发展的支撑点、茶叶国际化经营的新卖点和文化旅游的推广点等名优茶的经济学效用,并提出了构建名优茶航母、规范名优茶的评选与管理、加快名优茶品牌建设、拓展名优茶国内外市场、完善名优茶配套技术和建设生态茶业等大力推进福建名优茶经济策略。
To discover the mechanism of the economic effects of famous excellent- quality tea, and enhance the highly effective development of tea industry in Fujian, an introduction of the production and marketing of famous excellent-quality tea in Fujian is given. On this basis, theoretical analysis and practical research are conducted to prove that famous excellent-quality tea is the enlightening point of Fujian tea economy, key point of tea brand construction, the sustaining point of the development of tea industry, the new selling point for international tea marketing and popularizing point of cultural tourism. The development strategy for Fujian famous excellent-quality tea economy are brought up： construction of large scaled bases, normalization of the appraisal and management, expediting brand construction, expanding civil and foreign markets, consummation of complementary technology, constructing ecological tea industry, etc.
出处
《福建农林大学学报（哲学社会科学版）》
2006年第1期31-36,共6页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词
福建
名优茶
经济效应
发展策略
Fujian
famous excellent-quality tea
economic effects
development strategy
