摘要
中国在加入世贸组织之后,茶产业面临的发展瓶颈在于知名品牌的缺失。分析中国茶产业的现状和品牌战略规划,必须按照市场调查、品牌定位、品牌设计、品牌宣传、品牌维护、品牌内涵扩展和品牌远景规划等步骤,对茶产业进行长远的品牌战略规划,才能更好地促进中国茶产业的健康发展。
Having joined the WTO, China＇s tea production is confronted with a bottleneck, ie. the lack of famous brands. By analyzing China＇s tea production conditions and the significance of brand strategy planning, the paper holds such steps of development as market survey, brand orientation, brand design, brand safeguard, brand connotation extension and long- term planning. In this way can China＇s tea industry be further promoted.
出处
《商业研究》
北大核心
2007年第3期82-85,共4页
Commercial Research
关键词
茶产业
品牌
战略规划
China tea production
brand
strategic planning
