摘要
针对模具客户关系管理系统(Customerrelationshipmanagement,CRM)和企业资源计划(Enterpriseresourceplan,ERP)的特点,综合模具行业的业务流程,提出了一种模具CRM和ERP的集成模型,使企业能够充分利用外部和内部的资源,以提升企业的竞争力.
<Abstrcat> According to the features of Customer relationship management (CRM) and Enterprise resource plan (ERP) of mould corporation, an information integrated model of CRM and ERP was put forward based on business flow of the mould industry. Therefore, outer and inner resource of the enterprises could be adopted to enhance their competition.
出处
《仲恺农业技术学院学报》
2005年第2期37-41,共5页
Journal of Zhongkai Agrotechnical College
基金
国家自然科学基金资助项目(59985002
50085001)
广东省自然科学基金团队项目资助(20003051).
关键词
模具企业
CRM
ERP
系统集成
mould corporation
CRM
ERP
integrated information model
