4Boulding, W & M Christen ( 2003 ), "' Sustainable pioneering advantage? Profit implications of market entry, order", Marketing Science 22 (3) :371 - 392.
5Brown, P & J Lattin(1990), "The end- start effect as a source of pioneering advantage", Research Paper, Stanford University.
6Carpenter, G, S & K Nakmnoto ( 1990), "Competitive strategies for late entry in a market with a dominant brand", Management Science 36:1268 - 1278.
7Colder, P N & GJTeLIis (1993),"Pioneer advantage: Marketing logic or marketing legend?" Journal of Marketing Research 30:158 - 70.
8Shamsie, J, C Phelps & J Kuperrnan (2004)," Better late than never: A study of late entrants in household electrical equipment", Strategic Management Journal 25:69- 84.
9Ji Li, KCK Lam, L Karakowsky, Gongming Qian (2003), "Firm resource and first mover advantages: A ease of foreign direct investment (FDI) in China", International Business Review, 12:625 - 645.
10Kalayanaraan, G , W Robinson & G Urban(1995), "Order of market entry: Established empirical generalizations, emerging empirical generalization, and future research", Marketing Science 14(3): 212- 221.
5RUTH R, SIMON H, ALPERT F. Pioneer Brand Advantage with UK Consumers [ J ]. European Journal of Marketing, 2002,36 ( 8 ) : 895 - 911.
6KARDER F R, KALYANARAM G. Order of Entry Effects on Consumer Memory and Judgement: An Information Integration Perspective[ J]. Journal of Marketing Research, 1992, (29) : 343 - 357.
7CARPENTER G, NAKAMOTO K. Consumer Preference Formation and Pioneering Advantage [ J]. Journal of Marketing Research, 1989,26 ( 8 ) :285 - 298.
8FOMBRUN C M, SHANLEY. What' s in a name? Reputation Building and Corporate Strategy [ J ]. Academy of Management Journal, 1990, (33) :233 -258.