摘要
国内公共关系本科教育起步较晚,发展速度慢,总量不足,且分布不均,在发展过程中面临诸多问题。针对我国国内公共关系本科学科建设现状及存在的问题,借鉴美国和欧洲公共关系学科专业建设中的经验,提出了财经类院校公共关系本科专业建设的几点思考。
The development of undergraduate education for public relation is facing many problems including late starting,slow developing speed,insufficiency as well as unbalanced distribution etc.This paper puts forward thoughts on the construction of this specialty based on the present situation and existed problems by referring to the experiences obtained from public relation specialty construction of United States and European countries.
出处
《内蒙古财经学院学报（综合版）》
2010年第4期23-27,共5页
Journal of inner Mongolia finance and economics college
关键词
高校
公共关系
专业建设
colleges and universities
public relation
specialty construction
