摘要
中国大陆现有16所高校设置公共关系学本科专业,生源和就业率都呈现出较为乐观的态势,但目录外专业地位、缺乏高层次学科带头人等因素制约了专业的发展。文章对合理发展公共关系学本科专业提出了基本建议。
Public relation specialty has been set up in 16 universities throughout the country.Up to now,student source and employment rate have been in positive trend.However,the factors such as the indefinite specialty,lack of high level academic talents,etc restrict the development of this specialty.This paper puts forward suggestion on reasonable development of this specialty.
出处
《内蒙古财经学院学报（综合版）》
2011年第5期1-6,共6页
Journal of inner Mongolia finance and economics college
基金
中国高等教育学会公共关系教育专业委员会重点课题(201001)
关键词
公共关系学
本科专业
发展
the science of public relation
undergraduate specialty
development
