摘要
运用文献资料法和逻辑演绎法，提出了体育广告的概念、作用、策划以及策略，并借鉴了国外体育广告的经验，为加快培育我国体育广告市场、促进我国体育广告业发展的步伐提供了理论依据和运作策略。
On the basis of deep research into the theories of physical education,advertisement tactics,economics and advertisement psychology,We discusses the concept,effect,scheming,and tactics of sports advertisement by using the experience of other countries for reference.we also offer a theoretical basis and processing tactics to promote the undertaking of sports advertisement market and to develop the industry of sports advertisement.
出处
《西安体育学院学报》
CSSCI
1999年第2期25-27,共3页
Journal of Xi'an Physical Education University
关键词
体育
广告
策划
策略
physical education
adertisement
tactics
