This paper carries out a multimodal discourse analysis of a movie poster:A.I.Artificial Intelligence based on the Kress and van Leeuwen’s visual grammar.The result of analysis shows that a movie poster as a special d...This paper carries out a multimodal discourse analysis of a movie poster:A.I.Artificial Intelligence based on the Kress and van Leeuwen’s visual grammar.The result of analysis shows that a movie poster as a special discourse demonstrates greatly the cultural value and artistic charm itself.The analysis might give insight to the design of movie posters.展开更多
This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical s...This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical studies focus on the first rather than the second. In particular this study looks at two groups of images about gender relations in Saudi Arabia following the post-2017 reforms of the male guardianship laws. One group are mostly made up of photographs and the second group of cartoons and posters. One important finding is that the latter tend to be less ambiguous in their semiotic structure than the former. In particular, there are instances in the first group where a standard study of intersemiosis indicates low modality but the image may be seen as inherently plausible by many observers. This suggests that while resemiosis can be applied to a single image it may be more appropriate as a tool when applied to an overall news article or set of images. In the same way that not all individual semiotic modes are complementary in how they build meaning, then it is possible for different images to be supportive, contradictory or unclear when studied in isolation.展开更多
以Gunther Kress和Theo van Leeuwen的视觉语法理论为分析框架,通过对南京旅游英文官网的案例研究,分析旅游网站多模态话语的再现意义、互动意义和构图意义。研究发现,南京旅游英文网站使用大量图片视觉符号资源构建意义,图片符号与文...以Gunther Kress和Theo van Leeuwen的视觉语法理论为分析框架,通过对南京旅游英文官网的案例研究,分析旅游网站多模态话语的再现意义、互动意义和构图意义。研究发现,南京旅游英文网站使用大量图片视觉符号资源构建意义,图片符号与文字符号协同作用,对观看者产生视觉上的冲击,达到良好的宣传效果。不足之处在于,叙事再现图片占比较低,人物参与者缺乏与观看者的正面接触,图片设计者多采用中、远镜头,虽客观呈现景物特点,但与观看者保持较为疏远的关系。建议网站丰富再现意义的类型,增加叙事再现的使用,增加参与者与观看者的正面接触;适当采取前景化、分割线等手段,借用近距离镜头将观看者代入到图片情境中。展开更多
Applying visual grammar theory,this study examines representational,interactive,and compositional meanings of the giant panda in Western media cartoons related to China from 1999 to the present.Distinct phases in the ...Applying visual grammar theory,this study examines representational,interactive,and compositional meanings of the giant panda in Western media cartoons related to China from 1999 to the present.Distinct phases in the panda’s representation were identified and illustrated by cases of cartoons in major Western media.These phases trace shift of panda cartoon image from a symbol of peace and friendliness to a politicized emblem of China’s international stance.Key visual trends,such as transitivity,color symbolism,scale enlargement,and increasing compositional complexity,embody the panda’s role in shaping China’s global image and its function in international discourse.These trends reflect the panda’s transformation into a contested symbol,which mediates between China’s self-representation and Western perceptions of its geopolitical rise.By situating the analysis within the context of China’s growing global influence,this study contributes to visual and media studies,demonstrating how cultural symbols are recontextualized to reflect and shape geopolitical narratives.展开更多
基于中国知网和Web of Science核心期刊文献,本研究运用CiteSpace知识图谱分析工具和文献计量法对2015—2024年间国内外认知语法研究成果进行可视化分析,探究其研究现状和热点前沿。研究发现,国内外年发文量基本保持稳定;国内外均形成...基于中国知网和Web of Science核心期刊文献,本研究运用CiteSpace知识图谱分析工具和文献计量法对2015—2024年间国内外认知语法研究成果进行可视化分析,探究其研究现状和热点前沿。研究发现,国内外年发文量基本保持稳定;国内外均形成多个主要研究机构,但国内机构分布更为协调,国外聚焦于欧美地区;国内外研究机构、研究者间的合作水平均有待提高;国内更注重汉语的语言本体研究,国外致力于探索认知语法在语言教学、文学和多模态三个领域的应用。未来研究既可以将汉语作为出发点,对比汉英倚变句异同,又可以提出汉语词类界定的新方案,还可以探索如何将识解理论进一步应用于本土研究。国外在多个领域的认知语法应用启示国内学者还可以尝试将认知语法运用于语言教学等领域,发挥理论对实践的指导作用,助推国内研究发展。展开更多
Eudora Welty's One Time,One Place snapped Mississippi featuring Jackson,Hinds County,Yazoo County,Utica and so on.These photographs of daily life stories,most of which were taken without the awareness of the peopl...Eudora Welty's One Time,One Place snapped Mississippi featuring Jackson,Hinds County,Yazoo County,Utica and so on.These photographs of daily life stories,most of which were taken without the awareness of the people photographed,show an aesthetic vi-sion that reveals the real life of Mississippi in the 1930 s.They also show that a fiction writer's camera records people's life and citylandscapes that are somewhat different from what we see in newspapers or geography books.The unique angles chosen and the specialmoments captured by Welty make these photographs worth a careful attention.Visual Grammar is used to examine and analyze the innerworld of the people photographed by Welty.By analyzing three photographs through action processes,reactional processes,and symbolicprocesses as well as by studying the systems of Contact and Social Distance of the photographs,representational meaning and interactivemeaning are explored.The system of information value is also studied to find out how the compositional meaning is realized in the photo-graphs.After a thorough study,the lost inner worlds of the people photographed by Welty can be exposed.展开更多
Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This resea...Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van Leeuwen.The study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional meaning.By analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.展开更多
文摘This paper carries out a multimodal discourse analysis of a movie poster:A.I.Artificial Intelligence based on the Kress and van Leeuwen’s visual grammar.The result of analysis shows that a movie poster as a special discourse demonstrates greatly the cultural value and artistic charm itself.The analysis might give insight to the design of movie posters.
文摘This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical studies focus on the first rather than the second. In particular this study looks at two groups of images about gender relations in Saudi Arabia following the post-2017 reforms of the male guardianship laws. One group are mostly made up of photographs and the second group of cartoons and posters. One important finding is that the latter tend to be less ambiguous in their semiotic structure than the former. In particular, there are instances in the first group where a standard study of intersemiosis indicates low modality but the image may be seen as inherently plausible by many observers. This suggests that while resemiosis can be applied to a single image it may be more appropriate as a tool when applied to an overall news article or set of images. In the same way that not all individual semiotic modes are complementary in how they build meaning, then it is possible for different images to be supportive, contradictory or unclear when studied in isolation.
文摘以Gunther Kress和Theo van Leeuwen的视觉语法理论为分析框架,通过对南京旅游英文官网的案例研究,分析旅游网站多模态话语的再现意义、互动意义和构图意义。研究发现,南京旅游英文网站使用大量图片视觉符号资源构建意义,图片符号与文字符号协同作用,对观看者产生视觉上的冲击,达到良好的宣传效果。不足之处在于,叙事再现图片占比较低,人物参与者缺乏与观看者的正面接触,图片设计者多采用中、远镜头,虽客观呈现景物特点,但与观看者保持较为疏远的关系。建议网站丰富再现意义的类型,增加叙事再现的使用,增加参与者与观看者的正面接触;适当采取前景化、分割线等手段,借用近距离镜头将观看者代入到图片情境中。
基金supported by the Wuhan University Undergraduate Project of Innovation and Entrepreneurship Training“The Evolution of Cartoon Images of Pandas in Western Media’s China-Related News From the Perspective of Multimodal Theory”(Project Number:S202410486013).
文摘Applying visual grammar theory,this study examines representational,interactive,and compositional meanings of the giant panda in Western media cartoons related to China from 1999 to the present.Distinct phases in the panda’s representation were identified and illustrated by cases of cartoons in major Western media.These phases trace shift of panda cartoon image from a symbol of peace and friendliness to a politicized emblem of China’s international stance.Key visual trends,such as transitivity,color symbolism,scale enlargement,and increasing compositional complexity,embody the panda’s role in shaping China’s global image and its function in international discourse.These trends reflect the panda’s transformation into a contested symbol,which mediates between China’s self-representation and Western perceptions of its geopolitical rise.By situating the analysis within the context of China’s growing global influence,this study contributes to visual and media studies,demonstrating how cultural symbols are recontextualized to reflect and shape geopolitical narratives.
文摘基于中国知网和Web of Science核心期刊文献,本研究运用CiteSpace知识图谱分析工具和文献计量法对2015—2024年间国内外认知语法研究成果进行可视化分析,探究其研究现状和热点前沿。研究发现,国内外年发文量基本保持稳定;国内外均形成多个主要研究机构,但国内机构分布更为协调,国外聚焦于欧美地区;国内外研究机构、研究者间的合作水平均有待提高;国内更注重汉语的语言本体研究,国外致力于探索认知语法在语言教学、文学和多模态三个领域的应用。未来研究既可以将汉语作为出发点,对比汉英倚变句异同,又可以提出汉语词类界定的新方案,还可以探索如何将识解理论进一步应用于本土研究。国外在多个领域的认知语法应用启示国内学者还可以尝试将认知语法运用于语言教学等领域,发挥理论对实践的指导作用,助推国内研究发展。
文摘Eudora Welty's One Time,One Place snapped Mississippi featuring Jackson,Hinds County,Yazoo County,Utica and so on.These photographs of daily life stories,most of which were taken without the awareness of the people photographed,show an aesthetic vi-sion that reveals the real life of Mississippi in the 1930 s.They also show that a fiction writer's camera records people's life and citylandscapes that are somewhat different from what we see in newspapers or geography books.The unique angles chosen and the specialmoments captured by Welty make these photographs worth a careful attention.Visual Grammar is used to examine and analyze the innerworld of the people photographed by Welty.By analyzing three photographs through action processes,reactional processes,and symbolicprocesses as well as by studying the systems of Contact and Social Distance of the photographs,representational meaning and interactivemeaning are explored.The system of information value is also studied to find out how the compositional meaning is realized in the photo-graphs.After a thorough study,the lost inner worlds of the people photographed by Welty can be exposed.
基金the Guangzhou University Postgraduate Training Program for Innovation“Ecological discourse analysis of news reports on marine life conservation in China Daily(2020-2024)from the perspective of attitudinal resources”(Code:JCCX2024-041).
文摘Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van Leeuwen.The study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional meaning.By analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.
