摘要
本文基于Kress和VanLeeuwen的视觉语法分析框架,对《赎罪》电影海报进行了多模态话语分析。从再现意义、互动意义和构图意义三方面深入剖析了海报中文字、图像、颜色等符号系统的运用,揭示了海报如何宣传电影主题、激发观众兴趣并引导观众解读电影情节与人物关系。研究表明,《赎罪》电影海报通过精心设计的视觉元素,成功传达了电影的复杂情节和深刻主题,增强了观众的观影兴趣和情感体验。本文的研究有助于深化对电影海报设计艺术的理解,为电影海报的多模态话语分析提供参考。
Based on Kress and Van Leeuwen’s visual grammar analysis framework,this paper conducts a multimodal discourse analysis of the movie poster of Atonement.It deeply analyzes the application of symbolic systems such as words,images,and colors in the poster from the aspects of representational meaning,interactive meaning,and compositional meaning,revealing how the poster promotes the theme of the movie,stimulates the audience’s interest,and guides the audience to interpret the plot and character relationships of the movie.The research shows that through the carefully designed visual elements,the movie poster of Atonement successfully conveys the complex plot and profound theme of the movie,enhancing the audience’s interest in watching the movie and their emotional experience.The research in this paper helps to deepen the understanding of the art of movie poster design and provides a reference for the multimodal discourse analysis of movie posters.
作者
毕晓杰
Bi Xiaojie(Qingdao Huanghai University,Qingdao,266555,China)
出处
《语言与文化研究》
2025年第6期40-43,共4页
Language and Culture Research
关键词
多模态话语分析
视觉语法
电影海报
《赎罪》
Multimodal discourse analysis
Visual grammar
Movie posters
Atonement
