摘要
电子商务消费者维权机制的有效运行是数字经济高质量发展的重要保障。通过以《电子商务法》的制度框架为切入点,系统剖析电子商务领域消费者权益保护的法律困境,揭示其深层次矛盾:个人信息保护的范围争议、平台责任边界的模糊性以及消费者维权成本高企的技术性壁垒。研究指出,现行法律因条款抽象性、举证责任配置失衡及电子证据认证规则缺失,导致消费者维权陷入困境。基于社会共治理念,提出通过立法细化、平台机制完善、提升消费者维权效率等路径优化方案,主张通过明确敏感信息认定标准、引入过错推定原则、构建区块链存证体系等举措,实现政府监管、平台自律与消费者参与的协同联动。研究结论为完善电子商务法治体系、平衡技术创新与权益保障提供理论支撑,对推动数字经济治理范式转型具有实践意义。
The effective operation of the consumer rights protection mechanism in e-commerce is an important guarantee for the high-quality development of the digital economy. By taking the institutional framework of the “E-Commerce Law” as the entry point, this paper systematically analyzes the legal predicaments in the protection of consumer rights in the e-commerce field, revealing the underlying contradictions: disputes over the scope of personal information protection, the ambiguity of platform responsibility boundaries, and the high technical barriers to consumer rights protection. The research points out that the current laws, due to the abstractness of the provisions, the imbalance in the allocation of the burden of proof, and the absence of rules for the authentication of electronic evidence, have led to the predicament of consumer rights protection. Based on the concept of social co-governance, this paper proposes optimization solutions through legislative refinement, improvement of platform mechanisms, and enhancement of consumer rights protection efficiency. It advocates for measures such as clarifying the standards for identifying sensitive information, introducing the principle of presumption of fault, and building a blockchain-based evidence storage system to achieve the coordinated interaction of government regulation, platform self-discipline, and consumer participation. The research conclusions provide theoretical support for improving the e-commerce legal system and balancing technological innovation with rights protection, and have practical significance for promoting the transformation of the digital economy governance paradigm.
出处
《电子商务评论》
2025年第7期1110-1116,共7页
E-Commerce Letters
