摘要
广告语言的创作影响着品牌形象的树立和产品的销售是不争的事实。而伦理道德、民族意识、民族风俗、民族情感等民族文化均对广告语言创作有着重要的影响。广告语言的创作只有注重对民族文化的研究和渗入,才有可能收到满意的效果。
It is a well-known fact that the language of advertisement is influential on the establishment of the image of a product and its sale. However, national culture such as ethical morality, ethnic consciousness, ethnical customs and ethical feelings has a very important influence on the creation of advertising language. Only when we attach importance to the study of national culture, are we likely to achieve desired effect in advertisement creation.
出处
《涪陵师范学院学报》
2004年第4期61-64,共4页
JOurnal of Fuling Teachers College
关键词
民族文化
广告创作
影响
制约
national culture
advertisement creation
influences
restriction
