摘要
品牌是一个成功企业的形象、标识和综合实力的象征 ,是非常重要的无形资产。树立品牌意识 ,突出特色优势 ,塑造民族珠宝品牌 ,打造强势产业 ;加快发展驰名品牌特许连锁经营 ,抓好“品牌奥运行动计划” ;坚持立足国内 。
Brand is the symbol of the image, logo and comprehensive power for a successful enterprise. It is also a very significant intangible asset. The gem industry should increase the awareness of the importance of brand names and specific product advantages; the industry should also strive for gemological trademarks of ours with worldwide influence. At the same time, the franchise chain stores must be accellerated for the development of famous gem brands, and the “Gem Brand Program for the Olympics” ought to be strengthened. On the other hand, gem companies ought to base themselves at home and to launch a worldwide brand strategy. It is the healthy and steady development road of the brand in line with Chinas national situation.
出处
《湖北地矿》
2004年第2期75-79,共5页
Hubei Geology & Mineral Resources
