摘要
当今社会,竞争日益激烈,繁忙而高强度的工作使人们对于健康的渴求日益增长。伴随而来的是体育健身俱乐部行业的巨大的市场,于是很多健身俱乐部像雨后春笋般出现在中国,但这些俱乐部中,到底谁能做出成绩而获取成功,恐怕要看谁最善于把握健身俱乐部行业的脉搏了。洋品牌争奇斗艳,西方国家健身房经营比我们先行,自然比我们成熟。有的健身俱乐部自20世纪中叶就已开始起步,至今已经历了近半个世纪,但国内的健身俱乐部也不是完全没有竞争能力,从健身俱乐部的建立、提供消费的方式、盈利手段和发展前景四个方面分析,并对我国的健身俱乐部的管理状况和未来管理模式进行探讨,国产的健身俱乐部是拥有其自身的特点和优势的。
In advanced country, the Sports Gymnasium Clubs were founded in the middle of the 20th. In the following 50 years, they have summarized a series of management methods and established scientific administration model. We should absorb the advanced experiences of them and create our idiographic characteristic. Although our Sports Gymnasium Clubs have not such a long history as the advanced countries, we have lots of practicable experiences could be learned. Catenation is a pivotal way to develop Sports Gymnasium Clubs. We can assimilate the basic experiences of catenation in advanced countries and combine them with our own market. E-commence is another important way to construct E-Sports Gymnasium Clubs. Grasping the opportunities brought on by China's entry into the World Trade Organization and the country's strategy to develop High Technology industry, we should amalgamate E-commence into Sports Gymnasium Clubs and offer E-management. History teaches us that there is always a considerable time lag between the advent of an upswing. Catenation will help us catch up with the counterparts in advanced country; finally, E-commence will enable us to exceed them.
出处
《南京体育学院学报（社会科学版）》
2004年第2期34-37,共4页
Journal of Nanjing Institute of Physical Education
关键词
健身俱乐部
管理状况
管理模式
Sports Gymnasium Clubs,managing status,managing model
