摘要
生活水平的提高是健身俱乐部发展的前提条件。运用文献法、访谈法及问卷调查法进行调查是较为客观、切合实际的方法,呼和浩特市健身俱乐部的人口现状是年龄在20至50岁之间,女性多于男性;经营项目以操课类和器械类为主;开放时间集中在早9点至晚21点;健身俱乐部实行总经理负责制,聘请教练主管和会籍主管;健身教练男性多于女性,文化程度较高;消费动机存在多样性,即健身、减肥、预防疾病、提升心肺功能和娱乐。建议:政府宏观调控与市场自身运作相结合;加强健身俱乐部自身的发展;加强健身俱乐部与会员的交流。
The improvement of life standard is the premise for the development of fitness club.Archival,interview and questionnaire can obtain objective and practical results.The members of Huhhot club are between 20 to 50 years old.Among them,female are the majority.The items mainly include circuit and exercise equipments.The open time is from 9 A.M to 21 P.M.Fitness club implements general manager responsibility system,hire executive coach and membership executives.Male coaches are more than female.Their educational level is high.The consumption motivation is various including fitness,weight-losing,disease prevention,improving heart and lung function and entertainment.This paper puts forward countermeasures include macro-control of government combining with market operation,strengthening the development of fitness club and communication between fitness and its members.
出处
《内蒙古财经学院学报（综合版）》
2011年第5期109-112,共4页
Journal of inner Mongolia finance and economics college
关键词
健身俱乐部
健身者年龄
总经理负责制
fitness club
the age of fitness person
general manager responsibility
