摘要
为探明客源市场生态旅游消费的潜在特征,采用问卷调查的形式,就长沙市居民对湖南金洞生态旅游开发的意向等问题进行抽样调查.结果显示,生态旅游符合人们“回归自然”的旅游新时尚,有着极大的开发空间,指出生态旅游的开发要注重环境保护和可持续发展,开发的产品要以休闲度假类的大众产品为主,开发生态旅游都市客源市场还要多种渠道并用,尤其是要注重媒体的宣传.
Traveler source market is one of the most important components of ecological-tourism market. A quota sampling questionnaire has been practiced about Changsha residents?intention towards development of Hunan Jindong ecological traveling .In order to make clear its potential characteristics. It suggests that ecological traveling appeals to urban people抯 trend go back to nature., and there will be space for development.At the same time, environmental protection and sustainable development should be stressed, main products should be leisure products, multi-channels should be opened and dissemination of s mass-media should be attached great importance to.
出处
《湖南农业大学学报（自然科学版）》
CAS
CSCD
北大核心
2004年第2期165-168,共4页
Journal of Hunan Agricultural University(Natural Sciences)
基金
湖南永州市金洞林场资助项目(2002-09)
关键词
生态旅游
客源市场
旅游开发
环境保护
ecological-tourism
traveler source market
traveling development
environmental protection
