摘要
根据1995年四川省(含重庆市)国内旅游抽样调查资料,对抽样的45处景点及其1725位游客进行分类分解,文中将抽样景点划分为八大类型,并从游客性别、来源、年龄、职业、收入水平、旅游目的、出行时间、花费等方面详尽分析了游客个性特征与景点类型的相互关系。比较而言,男性游客更喜欢温泉、湖泊水库类产品,而女性游客更偏爱自然类、混合名胜类和大型主题公园类产品;本地游客更偏爱温泉、湖泊、公园等度假产品,省内游客除对地方性产品兴致较淡外,对景点类型没明显偏好,但对新产品反应较快,省外游客更喜欢人文产品,如博物馆、纪念馆、古建筑等,纯自然产品对他们亦有强烈吸引力;16～19岁的青年游客对自然产品有明显偏好,30～45岁的中年游客明显嗜好度假型产品,如湖泊类、主题公园类、温泉类,46岁以上游客对人文文化产品和混合名胜类产品有相同偏爱;纯自然产品对不同职业的游客都有吸引力,此外,专业技术人员、教师、学生更偏爱博物馆、纪念馆、大型主题公园等人文产品,行政管理人员、工人更偏爱温泉、城市公园等休闲度假场所,商贸人员和个体经营者更喜好湖泊等自然度假产品;中高收入游客对混合名胜类、纯自然类有明显偏爱,中低收入游客对湖泊类、纯自然类、城市公园类喜好明显。
pieces of effective questionnaires on domestic tourism characteristics from 45 tourism spots of the whole province including Chongqing City accomplished by Tourism Adminstration of Sichuan Province's Government in 1995 also indicated the choice relation between the characteristics of domestic tuorists and the types of tourism product as following:1)Male tourists,local tourists,the middle age (30～45ys) group and the middle lower income class prefer vacationing areas,such as spa,urban park,and small lakes etc.2)The tourists from outside of Sichuan Province,the elder tourists (over 54ys),and such professional tourists as scholars,technicians,teachers and students,are conversely,interested in humanistic sites,such as theme park,museum,memorial hall,shrine,temple and historical building,etc.3)Nature based products and nature and human mixed products attract all type of tourists,among them,the youth (16～29ys) group are specially interested in nature based products,and the high income class have high possibility to visit the human and nuture mixed resorts.4)The conformity between tour purpose and the choics of type of tourism destinations is unclear.But the correspondence of the tour duration to different kinds of tourism products is very definite.For one day tour,hot spring and urban park are accorded the most preference,whereas the small lake and large mixed resort with nature and human mixed products are frequented by 2～3 days tour.Tourists of much longer journey often aimed at theme park,museum,and historic archaeological sites.5)The tour expenditure is highly correlated to the type of visting destination.The highest expenditure is theme park,the secondary is nature based spots and mixed resorts,the lowest is hot spring and urban park.Based on the information on tourism supply and demand mentioned above,3 key points to sustainable tourism development in sight seeing areas are put forward in the end of this paper:1)to develop nature attracts and mixed attracts of nature and human historic culture in recent future;2)the development of vacationing attracts should be faced to middle and lower income classes,especially to local residents;3)the scientific value and cultural value of tourism attracts should be specially stressed in development and construction of tourism products.
出处
《长江流域资源与环境》
CAS
CSSCI
CSCD
2000年第1期78-85,共8页
Resources and Environment in the Yangtze Basin
基金
国家自然科学基金项目!( 4 95 710 10 )
中国科学院"九五"重大项目!(KZ95 1-A1- 2 0 2 )的部分成果
关键词
旅游
供求关系
旅游产品
川渝地区
旅游类型
tourism supply and demand
type of tourism product
characteristics of domestic tourists
the upper part of Yangtze Basin
