摘要
本文论述了奥运会电视转播权的历史发展过程、盈利情况、价格定位依据、国际奥委会对电视转播收入的控制以及电视转播对奥林匹克运动本身所带来的影响,诣在通过对奥运会电视转播权的全面研究,为我国体育赛事电视转播权的发展提供理论借鉴。
This paper discourses upon several aspects about the authority of Olympic TV rediffusion, including its historical development course, payoff, the grounds of its orientation, the control of IOC of the ingathering of TV rediffusion, and its impact on the Olympic game itself. By analyzing these, the thesis aims at providing some basics for the development of our nation's sports TV rediffusion.
