摘要
采用文献研究法、问卷调查法等研究方法对体育赛事电视转播权的产生原因及其经济价值、我国开发体育赛事电视转播权中存在的主要问题进行了研究 ,对我国开发体育赛事电视转播权提出对策建议。从而对我国开发电视转播权资产、促进体育产业发展具有重要意义。
By methods of literature and questionnaire,not only the causes and economic value of television rights of events but also the problems and suggestions of development of television rights of events in China were discussed,which were significant to developing the assets of television rights and accelerating the development of sport industry.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2000年第2期18-21,共4页
Journal of Tianjin University of Sport
基金
国家体育总局体育社会科学
软科学研究项目! (1 71 SS982 8)
