摘要
培养公关事业急需的实用人才 ,必须对传统的教学方法进行改革 ,探索新的现代教学方法 ,即 :重视理论教学、强化实践教学、巧用案例教学和改进考试方法。
In order to train talents in public relations that are in urgent need, we should reform traditional teaching methods and try to firnd out modern ones, which indudes emphasizing theory teaching, strengthening case studies, and improving ways of examination.
出处
《晓庄学院教育科学学报》
2004年第3期108-109,共2页
Journal of Educational Science of Hunan Normal University
关键词
公共关系
课程
教学方法
改革
public relations
course
teaching method
reform
