摘要
作者在分析中国旅游商品存在问题的基础上，阐述了旅游商品的发展趋势，指出应该树立大旅游商品的观念，用市场导向的观点来推动旅游商品的生产和经营。作者在文中深刻论述了旅游商品的文化内涵和开发的理论，提出了开发旅游商品的创新策略和发展中国旅游商品的政策建议。
:Based on an analysis of problems in development of tourist merchandise in China, the author discusses the trend of the development and points out that we should erect the idea of great tourist merchandise and apply the market-oriented view in promoting the production and management of the merchandise. The author deeply expounds the cultural connotation and developmental theory of the merchandise and puts forwards suggestions on innovational strategy and policy for development of the merchandise in China.
出处
《云南社会科学》
CSSCI
北大核心
2004年第2期53-57,共5页
Social Sciences in Yunnan
关键词
旅游商品
差距
趋势
对策
: Tourist merchandise
Gap
Trend
Countermeasures
